MIXUE franchise: AI Adoption Score 51/100
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MIXUE (F&B / Tea & Ice Cream, headquartered in China) operates 59,823 units with +28.7% year-over-year unit growth, and scores 51/100 on the FranchisePulse AI Adoption Score for Q3 2026 — ranking #52 of 61 tracked franchise systems.
MIXUE ended 2025 with 59,823 stores across Chinese mainland and 13 other countries, 59,785 of them franchised and run by 27,450 franchisees — one of the largest franchise networks in the world by store count. Its documented technology sits in operations and the supply chain rather than in customer-facing AI: smart drink dispensers deployed in more than 13,000 MIXUE stores and an end-to-end supply chain the company calls highly digitalised. A dedicated AI company was registered by two Mixue subsidiaries in Zhengzhou in November 2024, but no product from it has been disclosed in the annual results, so the score stays mid-table. Growth is the total store count, 46,479 at end-2024 to 59,823 at end-2025.
59,785 franchised stores of 59,823 at 31 Dec 2025; 27,450 franchisees; presence in Chinese mainland and 13 other countries; 46,479 total stores at 31 Dec 2024
MIXUE Group — Annual Results Announcement for the year ended 31 Dec 2025 (24 Mar 2026), Business Review, PDF pp. 6-10 ↗Officialreviewed 2026-09-20| Sector | F&B / Tea & Ice Cream |
| Headquarters | China |
| Units (approx.) | 59,823 |
| Unit growth YoY | +28.7% |
| Region | APAC |
| Founded | 1997 |
| AI Adoption Score | 51/100 · rank #52/61 |
| Figures last reviewed | 2026-09-20 |
AI Adoption Score breakdown
EDITORIAL METRIC · METHODOLOGY: franpulse.ai/data/franchise-ai-adoption-rate
How to read MIXUE’s score
At 51/100, MIXUE sits 1 point above the F&B / Tea & Ice Cream average of 50 and 12 below the 61-system index average of 63. It ranks #3 of 5 in its sector on AI, and #1 by unit count, behind on AI for its size.
Operations AI leads at 58 and training & support AI trails at 38, a 20-point spread. Operations AI is 2 ahead of data infrastructure. Unit growth of +28.7% is 21.5 points above the sector median of 7.2%.
| Pillar | MIXUE | F&B / Tea & Ice Cream avg | Gap |
|---|---|---|---|
| Operations AI | 58 | 49 | +9 |
| Marketing AI | 40 | 56 | -16 |
| Training & Support AI | 38 | 42 | -4 |
| Data infrastructure | 56 | 53 | +3 |
F&B / TEA & ICE CREAM AVERAGES · 5 SYSTEMS · INDEX SUB-SCORES ONLY
Where MIXUE uses AI today
- —Smart drink dispensers (智能出液機) tested and installed across MIXUE stores since October 2024 and deployed in more than 13,000 stores by 31 December 2025, which the company says improved store-level efficiency, product standardisation and food-safety risk
- —End-to-end supply chain the company describes as highly digitalised — a digitalised global procurement network, "sophisticated, intelligent production management" across five production bases, and a digitalised supply chain management system behind farm-to-table quality control
- —Franchisees supported with standardised management and what the company calls a highly-digitalised operational system, alongside site selection and training support
- —Two Mixue subsidiaries registered an AI company in Zhengzhou in November 2024 with RMB50 million of registered capital, whose business scope covers AI theory and algorithm software development, AI public data platforms and smart-robot R&D