Anytime Fitness vs Snap Fitness: units, growth & AI adoption
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AI Adoption Score: FranchisePulse’s own editorial metric of how deeply a system has deployed AI (methodology). The Index publishes no link between that score and franchisee profitability.
Anytime Fitness leads on AI adoption (71/100 vs 54/100, Q3 2026), while Anytime Fitness is the larger system by unit count (5,800+ vs 1,000+). Anytime Fitness is growing faster year-over-year (+6.2%).
What this matchup actually shows
The 17-point headline gap is not evenly spread. The widest divergence is operations AI, where Anytime Fitness leads by 19; the two are closest on marketing AI, separated by just 14. Anytime Fitness leads on every pillar, not just on the total.
On scale, Anytime Fitness runs about 5.8× the units of Snap Fitness and also leads on AI. 30 tracked systems score between them, from Accor (70) down to The UPS Store (55).
| Pillar | Anytime Fitness | Snap Fitness | Gap | × weight | Leads |
|---|---|---|---|---|---|
| Operations AI | 74 | 55 | 19 | 6.7 | Anytime Fitness |
| Data infrastructure | 74 | 57 | 17 | 5.1 | Anytime Fitness |
| Marketing AI | 66 | 52 | 14 | 2.8 | Anytime Fitness |
| Training & Support AI | 68 | 50 | 18 | 2.7 | Anytime Fitness |
| Metric | Anytime Fitness | Snap Fitness |
|---|---|---|
| Sector | Fitness / Wellness | Fitness / Wellness |
| Headquarters | USA | USA |
| Units (approx.) | 5,800+ ◂ | 1,000+ |
| Unit growth YoY | +6.2% ◂Source pending | +4.8% Source pending |
| AI Adoption Score | 71/100 ◂ | 54/100 |
| Operations AI | 74 ◂ | 55 |
| Marketing AI | 66 ◂ | 52 |
| Training AI | 68 ◂ | 50 |
| Data infrastructure | 74 ◂ | 57 |
| Region | North America | North America |
| Index rank | #13 ◂ | #45 |
Anytime Fitness
#1 of 4 in its sector · +12 vs sector average · best operations AI 74, lowest marketing AI 66
Anytime Fitness had more than 5,800 clubs in 40 countries and territories by early 2026, open 24/7. Its documented AI sits in coaching: AF SmartCoaching uses member activity data and predictive analytics to build each member's plan, and franchisees describe a SmartEngagement feature that flags members likely to cancel. There is no published evidence yet of AI in franchisee benchmarking or club access data.
Snap Fitness
#3 of 4 in its sector · -5 vs sector average · best data infrastructure 57, lowest training & support AI 50
Lift Brands' 24/7 gym franchise, with more than 1,000 clubs worldwide. Its AI is member-facing and bought in: since a June 2025 partnership with Spren, the Snap App offers smartphone body-composition scanning and AI coaching. Snap Fitness publishes only rounded club counts, so the unit growth rate below is not sourced.
FULL SNAP FITNESS PROFILE →What actually separates them
The 19-point edge Anytime Fitness holds on operations AI (35% of the score) is worth about 6.7 points, against 5.1 for Anytime Fitness on data infrastructure.
Sector context
In Fitness & Wellness (4 tracked, average 59/100 against 63 for the Index), Anytime Fitness ranks #1 and Snap Fitness #3 on AI, Anytime Fitness above the sector average and Snap Fitness not.
Franchise Intelligence Index
Anytime Fitness, Snap Fitness and 59 more systems, benchmarked in full.
Cite as: Anytime Fitness vs Snap Fitness, FranchisePulse Franchise Intelligence Index, Q3 2026